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Found 2 from your keywords: author="J.Thomas Russell"

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KLEPPNER'S ADVERTISING PROCEDURE 13/ED

This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function.

Edition: 13th Edition
ISBN/ISSN: 132284871
Collation: 799
Series Title: -
Call Number: 659.1

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Kleppner,s Advertising Procedure

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J.Thomas Russell

Edition: -
ISBN/ISSN: -
Collation: -
Series Title: -
Call Number: 659.1

Edition: -
ISBN/ISSN: -
Collation: -
Series Title: -
Call Number: 659.1

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