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Found 1 from your keywords: author="O. C. Ferrell (Author)...
cover
Marketing Strategy
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O. C. Ferrell (Author), Michael Hartline (Author), Bryan W. Hochstein

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein?s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as fam…

Edition
1st Edition
ISBN/ISSN
978-0357516300
Collation
576p.
Series Title
-
Call Number
658.8