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Found 2 from your keywords: author="Stone, Marilyn A. & De...
cover
Fundamentals of Marketing
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Stone, Marilyn A. & Desmond, John

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this vo…

Edition
1st Edition
ISBN/ISSN
978-0415370974
Collation
1 online resource (xxiv, 480 pages) : illustration
Series Title
Business & Economics, Marketing, General
Call Number
658.8
cover
Fundamentals of Marketing
Comment Share
Stone, Marilyn A. & Desmond, John

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this vo…

Edition
1st Edition
ISBN/ISSN
978-0415370974
Collation
1 online resource (xxiv, 480 pages) : illustration
Series Title
Business & Economics, Marketing, General
Call Number
658.8