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Found 2 from your keywords: author="Zikmund, William G."

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Essentials of marketing research

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current …

Edition: 3rd.
ISBN/ISSN: 8131502813
Collation: 414
Series Title: -
Call Number: 658.83

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Business Research Methods

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Zikmund, William G.

Edition: 7th.
ISBN/ISSN: 30350840
Collation: 748
Series Title: -
Call Number: 658.0072

Edition: 7th.
ISBN/ISSN: 30350840
Collation: 748
Series Title: -
Call Number: 658.0072

Availability1

Add to basket

MARC Download Cite