Public Relations Cases | NUML LIBRARY RAWALPINDI (National University of Modern Languages)

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Public Relations Cases

Hendrix, Jerry A. - Personal Name;

The Fifth Edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to understand why select public relations cases had the effect they did.

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Series Title: -
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Publisher: : Wadsworth/Thomson Learning., 2001-04-15T12:38:30+
Collation: 488 p.
Language: English
ISBN/ISSN: 978-0534514327
Classification: 659.2
Content Type: -
Media Type: -
Carrier Type: -
Edition: 5thEdition
Subject(s): Mass Communication
Specific Detail Info: -
Statement of Responsibility: Jerry A. Hendrix

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