APA Style

Kotler, P, T, &, A, G. (2017-01-03T11:22:14+). Principles of Marketing (1st Edition). London, United Kingdom: Pearson Higher Education.

MLA Style

Kotler, Philip, T., &, Armstrong,, Gary. "Principles of Marketing". 1st Edition London, United Kingdom: Pearson Higher Education, 2017-01-03T11:22:14+. Book.