Book

Principles of Marketing

---

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include

---

Availability

Detail Information

Series Title

-

Call Number

658.8

Publisher

: Financial Times Prentice Hall., 2001-06-15T11:22:44+

Collation

xx, 651, [94] pages : color illustrations ; 29 cm

Language

ISBN/ISSN

978-0273646624

Classification

658.8

Content Type

-

Media Type

-

Carrier Type

-

Edition

1st Edition

Subject(s)

Management Sciences

Specific Detail Info

-

Statement of Responsibility

Philip Kotler

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment