APA Style

Piercy, N, &, C, D. (2012-06-21T11:24:37+). Strategic Marketing (1st Edition). : McGraw-Hill Education.

MLA Style

Piercy, Nigel, &, Cravens,, David. "Strategic Marketing". 1st Edition : McGraw-Hill Education, 2012-06-21T11:24:37+. Book.