Book

Strategic Marketing

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Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

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Availability

Detail Information

Series Title

Business & Economics, Marketing, General

Call Number

658.802

Publisher

: McGraw-Hill Education., 2012-06-21T11:24:37+

Collation

xv, 456 pages : illustrations ; 24 cm.

Language

ISBN/ISSN

978-0078028908

Classification

658.802

Content Type

-

Media Type

-

Carrier Type

-

Edition

1st Edition

Subject(s)

Management Sciences

Specific Detail Info

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Statement of Responsibility

Nigel Piercy & David Cravens

Other version/related

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