Book

The Market Research Toolbox: A Concise Guide for Beginners

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An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to t

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Availability

Detail Information

Series Title

Business & Economics, Marketing, General

Call Number

658.83

Publisher

New Delhi India : SAGE Publications., 1996-02-21T11:24:10+

Collation

xviii, 154 pages : illustrations ; 24 cm

Language

ISBN/ISSN

978-0803958562

Classification

658.83

Content Type

-

Media Type

-

Carrier Type

-

Edition

1st Edition

Subject(s)

Management Sciences

Specific Detail Info

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Statement of Responsibility

Edward F. McQuarrie

Other version/related

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