Book

Fundamentals of Selling: Customers for Life Through Service

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Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

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Availability

Detail Information

Series Title

Business & Economics, Sales & Selling, General

Call Number

658.85

Publisher

: McGraw-Hill Education., 2013-03-05T11:24:17+

Collation

xx, 556 pages : illustrations (some color) ; 27 cm

Language

ISBN/ISSN

978-0077861018

Classification

658.85

Content Type

-

Media Type

-

Carrier Type

-

Edition

1st Edition

Subject(s)

Management Sciences

Specific Detail Info

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Statement of Responsibility

Charles Futrell

Other version/related

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