Human Resource Management offers a clear and concise introduction to the field, with a practical approach and conversational style that facilitates student comprehension and encourages early, active involvement. Real-world examples illustrate the importance of employees at every level, linking theory to practice with immediate relevancy that sparks student interest and promotes lasting engageme…
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein?s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as fam…
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field?from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding …