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Found 6 from your keywords: author=Arens, William F.

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Contemporary Advertising

Presenting advertising from a creative stand-point and using real-world examples, this text addresses the world of contemporary advertising. The text emphasizes the importance of Integrated Marketing Communications and how it impacts advertising strategy.

Edition: 146Edition
ISBN/ISSN: 978-0071122931
Collation: 614 p.
Series Title: -
Call Number: -

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