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Found 1 from your keywords: author=Kotler, Philip T. & Arm...
cover
Principles of Marketing
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Kotler, Philip T. & Armstrong, Gary

For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to…

Edition
1st Edition
ISBN/ISSN
978-0134492513
Collation
xx, 651, [94] pages : color illustrations ; 29 cm
Series Title
-
Call Number
658.8