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Found 2 from your keywords: author=McQuarrie, Edward F.
The Market Research Toolbox: A Concise Guide for Beginners
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and t…
- Edition
- 1st Edition
- ISBN/ISSN
- 978-0803958562
- Collation
- xviii, 154 pages : illustrations ; 24 cm
- Series Title
- Business & Economics, Marketing, General
- Call Number
- 658.83
The market research toolbox
- Edition
- 2nd ed.
- ISBN/ISSN
- 1412913195
- Collation
- 205
- Series Title
- -
- Call Number
- 658.8/3
- Edition
- 2nd ed.
- ISBN/ISSN
- 1412913195
- Collation
- 205
- Series Title
- -
- Call Number
- 658.8/3
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