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Found 1 from your keywords: author=Piercy, Nigel & Cravens...
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Strategic Marketing
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Piercy, Nigel & Cravens, David

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing st…

Edition
1st Edition
ISBN/ISSN
978-0078028908
Collation
xv, 456 pages : illustrations ; 24 cm.
Series Title
Business & Economics, Marketing, General
Call Number
658.802