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Found 1 from your keywords: author=Schultz, Don E. & Kitch...
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Communicating Globally: An Integrated Marketing Approach
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Schultz, Don E. & Kitchen, P.

Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers that need by supplying the knowledge and skills required, from how global integrated marketing communications works to strategic planning and creative execution. It includes discussions on compensation, measuring cons…

Edition
1st Edition
ISBN/ISSN
978-0333921371
Collation
1 online resource (280 pages) : illustrations
Series Title
Business & Economics, Advertising & Promotion, Marketing, General, Sales & Selling
Call Number
658.848