Essentials of marketing research | NUML LIBRARY RAWALPINDI (National University of Modern Languages)

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Essentials of marketing research

Zikmund, William G. - Personal Name;

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

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5863

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NUML LIBRARY RAWALPINDI 658.83

10001611

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Detail Information

Series Title: -
Call Number: 658.83
Publisher: India. : South Western,., 2007
Collation: 414
Language: English
ISBN/ISSN: 8131502813
Classification: 658.83
Content Type: -
Media Type: -
Carrier Type: -
Edition: 3rd.
Subject(s): Management Sciences
Specific Detail Info: -
Statement of Responsibility: Zikmund, William G.

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