Book

Marketing Strategy

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Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein?s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

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Availability

Detail Information

Series Title

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Call Number

658.8

Publisher

UK London : ., 2021

Collation

576p.

Language

ISBN/ISSN

978-0357516300

Classification

658.8

Content Type

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Media Type

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Carrier Type

-

Edition

1st Edition

Subject(s)

Management Sciences

Specific Detail Info

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Statement of Responsibility

O. C. Ferrell (Author), Michael Hartline (Author), Bryan W. Hochstein

Other version/related

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