KLEPPNER'S ADVERTISING PROCEDURE 13/ED | NUML LIBRARY RAWALPINDI (National University of Modern Languages)

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KLEPPNER'S ADVERTISING PROCEDURE 13/ED

J.Thomas Russell - Personal Name;

This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function.

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Series Title: -
Call Number: 659.1
Publisher: LONDON : Prentice Hall., 1996
Collation: 799
Language: English
ISBN/ISSN: 132284871
Classification: 659.1
Content Type: -
Media Type: -
Carrier Type: -
Edition: 13th Edition
Subject(s): -
Specific Detail Info: -
Statement of Responsibility: J.THOMAS RUSSELL

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