Timothy A. Judge is currently the Alutto Professor of Leadership at The Ohio State University; and Visiting Professor, Division of Psychology & Language Sciences, University College London. He has held academic positions at the University of Notre Dame, University of Florida, University of Iowa, Cornell University, Charles University in the Czech Republic, Comenius University in Slovakia, and U…
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current …
The Ninth Edition of Management Information Systems for the Information Age provides you the ultimate in flexibility to tailor content to the exact needs for your MIS or IT course. The nine chapters and thirteen Extended Learning Modules may be presented in logical sequence, or you may choose your own mix of technical topics and business/managerial topics. Chapters cover what instructors wan…
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to…
Business Math, Tenth Edition unlocks the world of math by showing how it is used in the business world. Written in a conversational style, the book covers essential topics such as banking, interest, insurance, taxes, depreciation, inventory, and financial statements. It carefully explains common business practices such as markup, markdown, and cash discounts-showing students how these tools wor…
Now in its fourth edition, Powell and Baker’s Management Science: The Art of Modeling with Spreadsheets, 4th Edition provides students and business analysts with the technical knowledge and skill needed to develop real expertise in business modeling. In this book, the authors cover spreadsheet engineering, management science, and the modeling craft. Management Science, 4th Edition provides st…
The only pocket-sized book packed with ways to boost not only workplace happiness, but also your-and your company's-performanceResearch has shown that employee happiness improves the bottom line, but how can a time-crunched, stressed-out employee wedge in a little joy? Instrumental for anyone working, whether in a cubicle or a corner office, Powered by Happy offers a quick hit of optimism for t…
Right or wrong, when it's time to choose between a candidate who is perfect on paper and one who is persuasive in person, there's no contest. After all, almost every applicant who makes it to the interview process looks fabulous on a résumé. So employers have to make gut-level evaluations based on the candidates' answers to the interview questions. How confident are you that your responses ar…
Kieso, Weygandt, and Warfield’s Intermediate Accounting, Sixteenth Edition continues to set the standard for students and professionals in the field. The 16th edition builds on this legacy through new, innovative student-focused learning. Kieso maintains the qualities for which the text is globally recognized, including its reputation for accuracy, comprehensiveness, accessibility, and qualit…
Updated for 2008, this text contains all International Financial Reporting Standards and all International Accounting Standards, together with all the associated IASB pronouncements and application guidance.