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Found 1 from your keywords: author=Kevin Lane Keller
cover
Marketing Management
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Kotler, PhilipKevin Lane Keller

"The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice." (Source: pearson.com)

Edition
15th Edition
ISBN/ISSN
978-9673498536
Collation
756p., xxvi
Series Title
-
Call Number
658.8 KOT