Marketing Management

"The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice." (Source: pearson.com)

Principles of Marketing

"In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how …

Principles of Marketing

For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to…

Principles of Marketing

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and …

Principles of marketing

includes bibliographical references and indexis

Lateral marketing

Includes bibliographical references and index

Marketing management

Edition

13th.

ISBN/ISSN

8131716830

Collation

xxvi 756

Series Title

-

Call Number

658.8

Marketing management

Edition

13th.

ISBN/ISSN

8131716830

Collation

xxvi 756

Series Title

-

Call Number

658.8

Marketing management

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

658.8

Marketing management

Edition

14th

ISBN/ISSN

978-81-317-6716-0

Collation

596

Series Title

-

Call Number

658.8