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The Market Research Toolbox: A Concise Guide for Beginners
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and t…
- Edition
- 1st Edition
- ISBN/ISSN
- 978-0803958562
- Collation
- xviii, 154 pages : illustrations ; 24 cm
- Series Title
- Business & Economics, Marketing, General
- Call Number
- 658.83
Consumer Behavior: Building Marketing Strategy
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
- Edition
- 1st Edition
- ISBN/ISSN
- 978-0073530048
- Collation
- xxiv, 790 pages : color illustrations ; 27 cm + 1
- Series Title
- Business & Economics, Marketing, General
- Call Number
- 658.8342
Electronic Commerce: Security, Risk Management, and Control
The field of electronic commerce has grown rapidly over the past few years. Major corporations and even small businesses are using electronic commerce as a channel of distribution. Companies such as Amazon.com are part of a growing segment of businesses that use electronic commerce as their sole method for transacting with customers. This textbook provides business students with the knowledge a…
- Edition
- 1st Edition
- ISBN/ISSN
- 978-0072292893
- Collation
- xvi, 400 pages : illustrations ; 28 cm.
- Series Title
- Business & Economics, Accounting, General, Marketing, Multilevel, Computers, Business & Productivity Software, Accounting & Finance, Technology & Engineering, Electrical
- Call Number
- 658.84
Communicating Globally: An Integrated Marketing Approach
Corporate Globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across borders. This book answers that need by supplying the knowledge and skills required, from how global integrated marketing communications works to strategic planning and creative execution. It includes discussions on compensation, measuring cons…
- Edition
- 1st Edition
- ISBN/ISSN
- 978-0333921371
- Collation
- 1 online resource (280 pages) : illustrations
- Series Title
- Business & Economics, Advertising & Promotion, Marketing, General, Sales & Selling
- Call Number
- 658.848
Fundamentals of Selling: Customers for Life Through Service
Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within…
- Edition
- 1st Edition
- ISBN/ISSN
- 978-0077861018
- Collation
- xx, 556 pages : illustrations (some color) ; 27 cm
- Series Title
- Business & Economics, Sales & Selling, General
- Call Number
- 658.85
Retailing Management
Revised edition of the authors' Retailing management, [2014]
- Edition
- 1st Edition
- ISBN/ISSN
- 978-1259573088
- Collation
- xxxi, 702 pages : color illustrations ; 29 cm
- Series Title
- -
- Call Number
- 658.87
Natural resources, sustainability in pakistan middle east and africa/ by Tari…
Material type: TextTextPublication details: Karachi: RB Publishers, 2016Description: 304 p. : ill.; 22 cmISBN: 9699466383 (hbk)Subject(s): Environmental educationAdditional physical formats: Print version:: Natural resources, sustainability and humanityDDC classification: 333.70954 Tags from this library: No tags from this library for this title. Log in to add tags.
- Edition
- 1st Edition
- ISBN/ISSN
- 969-9466383
- Collation
- 304 p. : ill.; 22 cm
- Series Title
- -
- Call Number
- 333.70954
The faltering state : Pakistan's internal security landscape
This book reviews the recent internal security challenges facing Pakistan. It is a timely and valuable addition to the literature on the subject of governance and the rule of law. It is based upon the author?s approximately four decades (1973?2011) of creditable public service and provides special insights into how Pakistan, as a state, has been mismanaged at all levels. Bringing a practitioner…
- Edition
- 1st Edition
- ISBN/ISSN
- 978-0199404582
- Collation
- 440pages
- Series Title
- Terrorism--Government policy
- Call Number
- 355.0330549
Sach to yeh hai
Autobiography of Chaudhry Shujaat Hussain, a noted Pakistani politician.
- Edition
- 1st Edition
- ISBN/ISSN
- 978-9690025326
- Collation
- 328 pages, 70 unnumbered pages of plates : color i
- Series Title
- -
- Call Number
- 389.22.
International Business, 2/E
Leveraging their extensive background at multi-national corporations, co-authors Shad Morris and James Oldroyd created an International Business course that is current, concise, and easy to implement. As instructors themselves, the authors focused on engaging pedagogy that prepares students for the global marketplace and created interactive resources to deepen the learning experience. This s…
- Edition
- 2nd Edition
- ISBN/ISSN
- 978-8177589238
- Collation
- -
- Series Title
- -
- Call Number
- 650
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